Beam Dental Now Offering Dental Plans in California Through Liazon

Columbus, OH (Oct. 13, 2017) — Beam Dental, the innovative provider of small- and medium-sized business dental benefits, announced an agreement today with Liazon, operator of the industry-leading benefit marketplace solution Bright Choices® and several other privately labeled marketplaces. Beam will feature a number of their dental plans, which include electric toothbrushes, replacement heads, floss and paste for all members every three months, on the Liazon platform in the California market. 

Alex Frommeyer, Beam’s co-founder and CEO, said, “We are tremendously excited to launch with Liazon, which will allow employees to personalize their dental benefits through this established and technologically mature benefits technology provider. We believe that an innovative product necessitates an equally innovative platform, and Liazon’s foothold in the benefit space is a great opportunity for us.”

Liazon’s enrollment experience allows an employer to select three different Beam Dental plan options in order to maximize the choices available to every employee. Each plan will feature varying levels of coinsurance and annual maximum benefit, but all include the Beam Perks program with a quarterly subscription service that delivers high-quality consumer dental goods right to the member’s door.

Interested brokers and CA-based businesses can learn more about how Beam is reimagining dental care by visiting They can learn more about Liazon’s benefit marketplaces by visiting 

About Beam Dental

Beam Dental is a dental benefits company that offers employers a fundamentally unique approach to coverage by incorporating dental hygiene behavior into policy pricing. All of Beam’s plans also include Perks, a quarterly subscription service with an electric toothbrush, replacements heads, toothpaste, and floss. Beam delivers world-class support and service to all members, making it easy to find and access dental services with the tap of a finger from a broad, nationwide network of dentists.

About Liazon

Liazon operates industry-leading private benefit exchanges, a.k.a. benefit marketplaces, for businesses of all sizes across the U.S. Distributed under the brand name Bright Choices®, as well as several privately-labeled brands, Liazon’s online benefit stores allow employees to personalize their benefit package with a selection of health, dental, vision, life, disability and a host of other benefits from top national and regional providers. Liazon exchanges enable companies to achieve a benefit strategy that maximizes value for their benefit dollars and helps them attract and retain talent through high employee satisfaction and empowerment. Liazon was acquired by Towers Watson, now Willis Towers Watson, in 2013.

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