How Beam SmartPremiums Work

We recently launched Beam SmartPremiums, the most innovative dental insurance plans in decades. While this post shares a bit about Beam’s vision and why we launched SmartPremiums, I want to take a minute to address some common questions we’ve received, starting with:

How do SmartPremiums work?

Here’s the short answer: SmartPremium plans allow clients to save money on dental benefits by practicing good oral care habits — a.k.a. brushing your teeth!

When a client signs up for Beam group dental insurance, each member receives a Beam Brush as part of their Beam Perks wellness package, which is included with each plan. The Beam Brush helps calculate a Brush Score for each group, which is factored into underwriting at renewal, giving the opportunity to increase coverage or lower future premiums.

What type of group dental plans do you offer?

SmartPremiums are offered in multiple tiers of plans designed to meet the needs of a wide range of companies. We offer everything from basic, highly affordable dental plans (our Preventive tier) to comprehensive dental insurance (Ultra tier). You can see an overview at, and shoot an email to if you’d like more detail.

Do you offer SmartPremiums for individual dental plans?

Not yet. At this point, we are only able to offer SmartPremiums for fully insured groups.

How much can companies save?

It’s different every group; however, a group with excellent brushing habits can expect to save up to 16% over its current plan1. A client that chooses a richer benefit plan and is located in a more expensive zip code will realize greater savings than a client with a lower tier plan.

That said, the higher the Brush Score, the greater the savings.

How often will the rate adjust?

Only at renewal. Just before your plan year is up, our underwriting team will look at your group’s brushing data and be able to offer discounts based on which grade you earn — A through D. Alternatively, you may be eligible for a more comprehensive dental plan at the same or similar rate as you’re currently paying.

Can a company’s rate go up based on Beam Score?

A group rate can go up, but not because of the Beam Score. In fact, the rising average costs of delivering dental care is one of the reasons we started Beam in the first place. Renewal is a convenient time for carriers to pass high support and utilization costs on to their clients. The Beam Score is specifically designed to counteract those rate hikes, either controlling or lowering premium costs for our groups. We think it’s unfair when groups have their rates generically raised even if the members of that group are working hard to take care of their teeth every day. Beam is uniquely able to provide real value in this scenario, especially if your group gets an A or B Beam score! Perhaps most importantly, we as Beam are incentivized to help each member brush better, and we’ll educate and engage throughout the year to work toward better coverage or a lower rates.

What if our employees want to use their SonicCare or Oral-B brushes?

We get it: there are other great toothbrushes out there. If some of our members love their current brush and do not want to use the Beam Brush, it will not affect premiums negatively. Our goal is to deliver new value and rewards for those who are participating in the ecosystem, not hurt those who aren’t!

What else do I need to know?

From the plan design and pricing side of things, that’s SmartPremiums in a nutshell. However, all plans include Beam Perks — our dental goods wellness program — which you can read more about here. Not only does it help create better habits, but your team will also love it!

1Lower rate based on group's participation in Beam® Perks wellness program and a group aggregate Beam Score of "A". Based on Beam® internal brushing and utilization data, 2020. Presented amounts are for illustration purposes only; actual discount, if given, may be less. Not all Products Available in All States.
Brought to you by Beam Insurance Services LLC. Material discussed is meant for general illustration and/or informational purposes only; is not intended to be relied on as complete information; and it is not to be construed as tax, legal, investment or medical advice.
This material is not meant to be a sale of or an offer to purchase an insurance plan from Beam®. Should you have interest in purchasing an insurance plan from or through Beam®, you should seek the help of a licensed professional.
Insurance products underwritten by National Guardian Life Insurance Company† (NGL), marketed by Beam Insurance services LLC, and administered by Beam Insurance Administrators LLC (Beam Dental Insurance Administrators LLC, in Texas). Beam® Perks provided by Beam Perks LLC. Beam Perks® can be obtained separately without the purchase of an insurance product by visiting Policy form series numbers NDNGRP 04/06 or NDNGRP 2010.
†National Guardian Life Insurance Company is not affiliated with The Guardian Life Insurance Company of America, a.k.a. The Guardian, or Guardian Life.

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Alex Frommeyer

Author Alex Frommeyer

CEO, Beam Dental

More posts by Alex Frommeyer