Category Archives: millennials

The Broker's Guide to Using Social Media

By Matt Wilkes | Brokers, Millennials, Marketing, Social Media, Insurance Brokers, Benefits Brokers | No Comments

Millennials now make up over one-third of the American workforce1, and marketing to this group requires a tech-centric approach from insurance brokers. Our last post covered a few best practices in part one, including the use of social media, which we’re going to dive into in more depth. 

Read More

3 Ways Brokers Can Market to Millennials Effectively

By Matt Wilkes | benefits shopping, Brokers, employee benefits, Group benefits, Millennials, Marketing | No Comments

Achieving success as an insurance broker involves a willingness to adapt to market changes. This means staying knowledgeable about new products and providers, but it also includes keeping a careful eye on demographic shifts. As the population changes, so too should your approach to marketing —...

Read More