Category Archives: brokers

The Broker's Guide to Using Social Media

By Matt Wilkes | Brokers, Millennials, Marketing, Social Media, Insurance Brokers, Benefits Brokers | No Comments

Millennials now make up over one-third of the American workforce1, and marketing to this group requires a tech-centric approach from insurance brokers. Our last post covered a few best practices in part one, including the use of social media, which we’re going to dive into in more depth. 

Read More

3 Ways Brokers Can Market to Millennials Effectively

By Matt Wilkes | benefits shopping, Brokers, employee benefits, Group benefits, Millennials, Marketing | No Comments

Achieving success as an insurance broker involves a willingness to adapt to market changes. This means staying knowledgeable about new products and providers, but it also includes keeping a careful eye on demographic shifts. As the population changes, so too should your approach to marketing —...

Read More

Beam Dental Takeaways from EBN Benefit Forum & Expo 2018

By Hailey Major | benefits, Brokers, employee benefits, beam perks, Group benefits, Insurance, Thoughts from beam® | No Comments

Before I get started, I have to emphasize how great of a time I had at the EBN Expo.  It was fantastic meeting with both brokers from across the country and prospective partners.  Even though the first night was capped off with an incredible performance by the New Orleans Street Band, The...

Read More

How Modern Technology Can Mitigate Your Clients' Switching Costs

By Chris Prochak | Brokers, Group benefits | No Comments

You've been there before: you bring an incredibly compelling benefits package to your client at renewal. You've maximized savings across all their lines and believe you're delivering the best possible package, including incredible service, innovation and significant cost savings. However, the...

Read More

Beam Dental Takeaways from BenefitsPRO Expo 2018: Think Ahead

By Chris Prochak | Brokers, Group benefits, Insurance | No Comments

First of all, I had an amazing time at BenefitsPRO 2018. I met with consultants from large regional firms, independent brokers, existing and potential partners, and everyone in between. It was an incredible opportunity to have so many benefits experts under one roof, all sharing their thoughts...

Read More