All posts by Matt Wilkes

Your Company's Last-Minute Guide to Tackling Open Enrollment

By Matt Wilkes | benefits, benefits shopping, employee benefits, HR benefits, benefits coverage, dental benefits, Group benefits, health benefits, Open Enrollment | No Comments

As the end of 2019 nears, many human resources professionals are in the thick of open enrollment. If you’re one of them, you’ve probably already found a solid benefits package for employees, learned about law changes and made necessary adjustments, put an efficient system in place for enrolling...

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The Broker's Guide to Using Social Media

By Matt Wilkes | Brokers, Millennials, Marketing, Social Media, Insurance Brokers, Benefits Brokers | No Comments

Millennials now make up over one-third of the American workforce1, and marketing to this group requires a tech-centric approach from insurance brokers. Our last post covered a few best practices in part one, including the use of social media, which we’re going to dive into in more depth. 

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3 Ways Brokers Can Market to Millennials Effectively

By Matt Wilkes | benefits shopping, Brokers, employee benefits, Group benefits, Millennials, Marketing | No Comments

Achieving success as an insurance broker involves a willingness to adapt to market changes. This means staying knowledgeable about new products and providers, but it also includes keeping a careful eye on demographic shifts. As the population changes, so too should your approach to marketing —...

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Beam, OneDigital Announce Partnership to Bring Better Benefits to Employers

By Matt Wilkes | benefits, employee benefits, dental benefits, Group benefits, Partnership | No Comments

COLUMBUS, Ohio (October 31, 2019) — Beam Dental, the country’s fastest-growing dental benefits provider, today announced a new partnership with OneDigital, the nation’s largest health and employee benefits-exclusive solutions advisor.

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Enjoy Treats Without the Tricks: How to Prevent Cavities This Halloween

By Matt Wilkes | Dental Care, Halloween, Cavities, Cavity Prevention, Dental Health | No Comments

Halloween is quickly approaching, and the signs are everywhere you look. Pumpkins and spooky decorations adorn porches in every neighborhood, candy and costumes sit on display in every store, and kids everywhere are looking forward to trick-or-treating as their favorite monster or movie...

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4 Tips for Reducing the Risk of Gum Disease

By Matt Wilkes | Health and Wellness, Dental Care | No Comments

Nearly half of American adults have gum disease, and the condition causes more problems than swelling, bleeding, and bad breath. It also has links to heart disease. Fortunately, there are many ways you can combat it. Prevention starts with establishing a strong dental care routine: brushing and...

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Exploring the Connection Between Gum & Heart Health

By Matt Wilkes | Health and Wellness, Dental Care | No Comments

Dental health affects more than just appearance. While dentists encourage patients to brush and floss their teeth to achieve bright, white smiles, these daily habits have far-reaching effects on the body. Most notably, keeping teeth and gums clean could potentially go a long way toward...

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