Millennials now make up over one-third of the American workforce1, and marketing to this group requires a tech-centric approach from insurance brokers. Our last post covered a few best practices in part one, including the use of social media, which we’re going to dive into in more depth.
All posts by Matt Wilkes
3 Ways Brokers Can Market to Millennials Effectively
By Matt Wilkes | Brokers, Employee Benefits, Technology, Dental Benefits | 5 CommentsAchieving success as an insurance broker involves a willingness to adapt to market changes. This means staying knowledgeable about new products and providers, but it also includes keeping a careful eye on demographic shifts. As the population changes, so too should your approach to marketing — what...
Beam, OneDigital Announce Partnership to Bring Better Benefits to Employers
By Matt Wilkes | Beam News | No CommentsCOLUMBUS, Ohio (October 31, 2019) — Beam Dental, the country’s fastest-growing dental benefits provider, today announced a new partnership with OneDigital, the nation’s largest health and employee benefits-exclusive solutions advisor.
Enjoy Treats Without the Tricks: How to Prevent Cavities This Halloween
By Matt Wilkes | Members, Dental Health | No CommentsHalloween is quickly approaching, and the signs are everywhere you look. Pumpkins and spooky decorations adorn porches in every neighborhood, candy and costumes sit on display in every store, and kids everywhere are looking forward to trick-or-treating as their favorite monster or movie character....
Nearly half of American adults have gum disease, and the condition causes more problems than swelling, bleeding, and bad breath. Gum disease is connected to heart disease, too. Fortunately, there are many ways you can combat it. Prevention starts with establishing a strong dental care routine:...
Exploring the Connection Between Gum & Heart Health
By Matt Wilkes | Members, Dental Health | No CommentsDental health affects more than just appearance. While dentists encourage patients to brush and floss their teeth to achieve bright, white smiles, these daily habits have far-reaching effects on the body. Most notably, keeping teeth and gums clean could potentially go a long way toward preventing...